You can legitimately manage more than one Google Merchant Center account, but the appropriate structure depends on the businesses, stores, and domains involved.
Managing several existing accounts as a user is different from creating an advanced account with subaccounts. Neither arrangement should be treated as a way to escape an unresolved suspension.
Access to several existing accounts
Google explains that you do not need an advanced account simply to associate your Google login with multiple Merchant Center accounts.
An administrator of each relevant account can add you as a user. This is often the right model when an agency or employee works with separate businesses.
Each business should retain clear ownership of its own account and authorize the access it actually needs.
When an advanced account may make sense
Advanced account setups can organize multiple Merchant Center subaccounts. Google identifies use cases such as marketplaces, multi-brand merchants, international merchants, and certain partners.
This is a structural choice for qualifying operations, not a mandatory upgrade for every retailer with several product categories.
Review eligibility and the actual operational need before requesting a change.
Map the businesses and domains
Write down the legal business, brand, domain, catalog source, and responsible people for each proposed account.
Then inspect existing website claims and integrations. An apparently simple new connection can interfere with a store already connected elsewhere.
A clear map makes it easier to decide whether you need more user access, a different account structure, or a correction to an existing setup.
Why duplicate accounts can create problems
Creating a second account without understanding the first can split responsibilities and make troubleshooting difficult.
The same team may no longer know which source supplies products, which account a campaign uses, or who can authorize changes.
Where an enforcement issue exists, address the stated issue and use the available review process. A fresh account is not a substitute for correcting the business or catalog problem.
Practical management checklist
Maintain an account register with IDs and owners. Separate permissions by business, document linked advertising accounts, and review access when staff or providers change.
Use recognizable account names, but rely on IDs for precise identification.
For an agency, avoid making a shared personal login the only route to a client’s catalog.
Frequently asked questions
Do I need an advanced account just to manage clients?
Not necessarily. Google says administrators can add your Google account as a user of relevant accounts.
Can one store create endless replacement accounts?
Do not treat account multiplication as a remedy for policy issues.
What should I check before creating another account?
The purpose, existing ownership, website association, integrations, and whether a simpler access change solves the need.
Related reading
What Is Google Merchant Center? A Beginner’s Guide
How to Fix a Google Merchant Center Suspension
Official sources
https://support.google.com/merchants/answer/14089347?hl=fr-fr