To give someone access to Google Merchant Center, an authorized administrator should invite that person’s Google account through the account’s people-and-access settings.
Use individual permissions instead of sharing a login. This gives the business a clearer record of who can act and makes access easier to remove when a project ends.
Confirm the person and account
Before sending an invitation, confirm the recipient’s exact email address and the intended Merchant Center account ID.
Ask what they need to do: inspect issues, maintain products, manage users, or connect services. That determines the appropriate permission level.
An agency does not automatically need the highest available role for every task.
Invite the user
Open the relevant account’s access settings and use the add-person or add-user workflow.
Google’s guidance describes choosing an access type such as standard or admin and sending an invitation. The invited person then accepts it.
Review the email address carefully before completing the action. An invitation to a mistyped address is an access-control problem, not merely an inconvenience.
Check acceptance
Ask the recipient to sign in with the invited identity and confirm the account ID they can see.
The invitation may remain pending until accepted. Do not interpret “invitation sent” as proof that the person can perform the requested work.
Test one appropriate task, such as viewing the catalog or locating a reported issue.
Standard access, admin, and super admin
Merchant Center user roles and Business Manager super-admin access should not be treated as synonyms.
Ordinary collaboration often needs only account-specific access. A broader business-management role requires a separate decision and workflow.
Where your task involves connected services, check their permissions independently rather than assuming the invitation covers every Google product.
Removing access safely
Before removing a user, review whether website verification depends on that person. Google warns that removing a verification-associated user can affect verification and claiming.
Also review access to connected services, ecommerce platforms, and any integration credentials when an engagement ends.
Removing one Merchant Center role does not necessarily revoke every other relationship that person holds.
Frequently asked questions
Should I share my password with an agency?
No. Invite an authorized user instead.
Why does the person still see no access?
Confirm the recipient identity, account ID, invitation acceptance, and required role.
Does adding a user transfer ownership?
An invitation grants the selected access. Treat ownership and business continuity as separate matters to document.
Related reading
What Is Google Merchant Center? A Beginner’s Guide
How to Fix a Google Merchant Center Suspension